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Picturing the music
Producing music videos has not been a profitable business, it's been more looked upon as a good platform for the directors to try out their skills in storytelling in another way than is suitable for commercials or other TV-products.
Some of the videos we have on the shelf represent pearls from the music history, like the Sugar Cubes with Björk starting her carrier, Mezzoforte and Icy with Iceland’s first appearance in the European Song contest, while the recent ones harvest prizes year after year.

Quarashi - Payback![]() "We're the band that comes from nowhere but listens to the world and then produces a record", says Sölvi Blondal, the songwriter and producer behind Quarashi. |
Crazy bastard![]() A music video directed by Samuel & Gunnar featuring some really crazy bastards. |
If![]() A video directed by Samuel & Gunnar. |
Hjálpum þeim, Help them![]() A video created for charity purposes. Icelandic popstars and artist supporting the offers in Pakistan after the earthquake in 2005. |
Mugison - A little trip to heaven![]() Mugison is without a doubt the next international star to come out of Iceland. The promo for the movie A little trip to heaven by Baltasar Kormákur is a creation of Ragnar Agnarsson. |
Men in black - While I'm a sleep![]() A tough guy Jónsi!! He ran probalby a double marathon on the day of shooting this video. Shot only on one day the video is a tribute to Run Lola Run. |
Christina - Surfing the air![]() One of many beautiful videos shot in the Icelandic nature, with locations around the beautiful south part of Iceland. |
Maria Mena - You're the only one![]() Sony Music Norway comes to Iceland to shoot the video for their latest export Maria Mena. Ragnar Agnarsson directed the video that became a hit on MTV around the world. |







