Sagafilm

Umferðarstofa, Crash

We're sure that this commercial is the very first to be produced for TV on a mobile phone in Iceland.

Staged in the middle of the night, some youngsters are having the time of their live. Driving around, recording the fun on their mobile, it's just like so many happy hours before. But recklessness and some booze while concentrating on the video mobile instead of driving, is just not the secure way home!

Samuel and Gunnar directed. D.O.P. is Rafn Rafnsson, while Eiður Birgisson produced for the White House and Umferðarstofa.