Sagafilm

The tune of Tuborg

Tuborg has its own tune according to the new commercial Sagafilm has produced for the ever popular beer, Tuborg.

The ad named The Singer is recorded on location in a community house placed in the middle of nowhere. Once it was the center for all festivity in the area and the commercial tells us of a time long gone, and what can happen when the Tuborg Singer changes the tune.
The ad features the band Úlpa, with lead singer Jara and over 40 extras, all over 70 years of age.

The scene pictures a traditional feast; it could be a confirmation with a huge menu, which was cooked on the site. The guests are totally engulfed in the food and don’t really notice the music. With a little help from Tuborg, the Singer tunes up the party and the atmosphere changes dramatically.

Melissa Silverman directs and Víðir is the D.O.P.