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Glitnir. Success.Glitnir is launching a new campaign following the change of the company's name from Íslandsbanki (Bank of Iceland) to Glitnir. SagaEvents produced the event when 1200 employees were introduced for the new branding. Sagafilm has for the new brand produced a commercial named "Success". But what is success? The script written by the "White House" is based on a questionary of 3000 people of both sexes and all ages. Sounds boring! But with a good script and excellent direction the concept of succes dances on the edge of the surreal. Success can be the wish to own a jeep - while the picture shows us an old Landrover. Or having the time to read - on the toilet. Success is a beautifully paced ad, giving the viewer somehow another point of vision. Something that suits a new concept for the customer. |